I am not your guru — the title of Tony Robbins Netflix special resonates with me on so many levels. I’m definitely not anyone’s guru. I have no idea what you should do with your life or what will fulfill you.
This is probably the worst introduction ever stated by a life coach; but hear me out, I’m not really a life coach, I’m a human-centered designer who uses the principles of design thinking to empower you to design a life you love. I help you cultivate your own practice of design thinking to solve any type of problem.
To me, the best designs fulfill your needs - not mine. My design philosophy is to remove myself as much as possible from the equation. I do this by honing my insights and identifying when I’m adding value or detracting value by putting too much of myself into my designs. I learned this by inverting my practice on myself. It’s like they say on the airplane, “First put the oxygen mask on yourself and then assist others”.
When I’m designing solutions for my clients I’m doing everything I can to help them identify who they are at their core and ideate from their most authentic place. When design serves its purpose we experience a visceral response to it. It’s like the light that shines from a child’s face on Christmas morning. Authentic design brings you joy.
Design thinking is a methodology we’ve been applying to the making of stuff since the industrial revolution. When we started figuring out how to make things on a large scale we needed to make sure we were delivering the right stuff, made with the right materials, experienced in the right way. Design thinking is a process that helps you figure out what problem to solve and systematically determine the best way to solve that problem.
Einstein said it best, “We cannot solve our problems with the same thinking we used when we created them.”
Design thinking helps you reframe, shift and explore an issue from fresh perspectives. We find ways to see with new eyes. We orientate ourselves by defining a new set of guiding principles. We change our way of thinking to innovate and transform.
Over my career I’ve helped clients and brands design products and services that scale. And now I’m offering to same services to you.
Design Thinking Process
01 : Empathize
02 : Focus
03 : Ideate
04 : Prototype
05 : Test